Tech Stack: What Is It And Why Do Real Estate Brokers Need It?

In an era of constant digital innovation and advancing technology, every real estate brokerage needs a reliable tech stack. There are an expensive number of real estate tools available on the market, all serving important roles. This includes platforms for CRMs, marketing, sales, transaction management, and much more.

With so many options, it can be a challenge to find trustworthy and effective solutions that add value to your business. In this article, we explain what a tech stack is and why real estate brokerages need it. We’ll also list the primary stack solutions and features your company should prioritize.

What Is A Tech Stack?

A technology stack is the collection of digital tools or technologies that real estate organizations use for their primary operations. The stack targets core functions that ensure the smooth running of the business. These are solutions that the business must have to run efficiently and others that enhance and better optimize operations.

Why Does Your Real Estate Brokerage Need It?

There are various benefits of compiling a comprehensive technology suite. In general, these include the following:

1. Improves Efficiency

Using the right combination of tools can improve your productivity and efficiency. You can design and manage workflows more effectively, eliminate repetitive tasks, organize data better, and much more. All of this results in streamlined operations that have your brokerage functioning at its optimum.

2. Enhances Your Client Experience

In real estate, perhaps more than in other industries, the client is the core of all operations. The management of properties, enhancing operations, and other activities all serve to keep the client invested and happy. A tech stack can improve areas of customer relationship management like communications, support, etc, for the best client experience.

3. Supports Relevant Marketing And Sales Strategy

All brokerages want to maximize sales and transactions, nurture successful leads, and have satisfied customers. To keep and gain clients, you must have a dedicated marketing and communications plan. Your marketing and sales team must have the right platform supporting their efforts. This ensures the optimization of your assets’ potential.

Marketing, communications, and sales solutions also provide insight into how the public receives your brokerage’s content. Through analytics and insights, your firm can constantly adjust its marketing to remain relevant to the target customer.

4. Measures Returns On Investment

Your tech stack better empowers your brokerage to track your numbers. You can retain important financial and transactional data easily. This includes expenses, costs, and more. Having all data stored securely makes financial compliance and accountability easier.

What Your Stack Should Include?

Some of the software solutions your tech stack should have include:

  • Customer relationship management (CRM)
  • Transaction management
  • Document control and storage
  • E-signature
  • Commission calculation
  • Marketing platform or automation
  • Compliance and contract management

Final Thoughts

At TotalBrokerage, we offer an all-in-one solution for all your tech needs. With it, you can manage all of your brokerage’s vital activities with ease. Take a look at our features to see exactly what we offer: a complete tech suite for every brokerage, big or small!

Our All-in-One Real Estate Brokerage Software Solution Features:

Lead Management, CRM, Marketing, Transaction Management, E-Signature, Commissions & Accounting, Reporting, Agent Onboarding, Human Resources, Intranet, API & Zapier, Auditing & History