Optimizing Your Real Estate Brokerage for Growth

Most Real Estate Brokers are looking to grow their agent count, volume, average sales price, and their business as a whole. However, not every Real Estate Brokerage has the proper systems and procedures in place to facilitate this growth efficiently. What are some things you can do to ensure your brokerage is prepared for growth? 

Keep your current agents happy. 

Agents are the lifeblood of every real estate brokerage and are key to building a strong foundation for your brokerage moving forward. Supporting your agents and having excellent agent management is extremely important. Having a bad support system for your agents translates into a bad experience for clients and makes it harder to increase your sales volume. Building a strong agent support system accelerates your brokerage’s growth, and an all-in-one back office tech stack can be a great place to start. A platform like TotalBrokerage, streamlines deals and makes both you and your agent’s lives easier by establishing standardized processes for every deal.

Do you have what it takes to recruit top talent in a competitive marketplace?

While creating a strong internal system for your agents will drastically help your brokerage’s growth, you still need to recruit new, high-producing agents. Top agents will choose brokerages who have established, streamlined systems in place that will help them succeed. If you do not have these systems, your brokerage will most likely miss out on these high-quality agents. Giving your current and future agents a stable foundation and tools to succeed is a great way to accelerate your brokerage’s growth. 

Increasing per agent productivity is crucial for every brokerage.

Coaching and training agents is a great first step to increasing agent productivity. You can involve your top producers in these training sessions, so they can speak to other agents and discuss their methods for high-productivity. 

Providing a positive experience for your agents will inherently increase their productivity. This starts with onboarding. Having a streamlined onboarding process ensures that new agents do not miss a beat. Showing your agents that you are providing them a solid foundation logistically and mentally goes a long way when it comes to increasing your agents productivity. 

Does your tech stack provide a complete tool set for your agents?

An all-in-one tech stack, like TotalBrokerage, can be a great tool for increasing revenue and agent productivity. Deals get done faster and easier when all of your back office software is in one, convenient location. However, this can also be a great tool for recruiting agents. Potential agents are more likely to choose your brokerage if they see your real estate brokerage provides a comprehensive back office that includes: 

Schedule a free consultation to see how TotalBrokerage can help your brokerage grow today.

Our All-in-One Real Estate Brokerage Software Solution Features:

Lead Management, CRM, Marketing, Transaction Management, E-Signature, Commissions & Accounting, Reporting, Agent Onboarding, Human Resources, Intranet, API & Zapier, Auditing & History