How Real Estate Technology Helps Customers To Buy And Sell Properties

Real estate technology has completely transformed how the home buying and selling process works. It has changed how buyers or renters can interact with sellers and landlords. Moreover, it has enhanced how real estate brokerages make these buyer/seller interactions and transactions a reality.

How Real Estate Technology Helps Your Customers

These are some of the ways that technology for real estate has improved the home buying process in a way that benefits customers:

Technology Speeds Up The Whole Process

When it comes to manual labor versus technology use, one of the fundamental benefits across different industries is increased speed.

Technology can complete tasks faster and without agent input through automation features. For example, auto-fill forms and responses can help decrease delays in transaction management. Back office software can also enhance file and company organization and productivity.

The technology can also speed up agents’ capability to do their jobs by providing them with the necessary resources. An example of this is TotalBrokerage’s E-signing ability, which makes collecting signatures convenient for all parties via both SMS and email. No need to wait for weeks or more to agree on a date where people can meet to put their names on paper. Imagine being able to request e-signatures through text message!

When agents can do their work more expediently, they can speed up processes and get transactions wrapped up faster. This, of course, benefits customers as all the administrative processes and paperwork that comes with buying a home happens more smoothly and efficiently.

It Improves Communication

The e-signing scenario above is a good example of how communication and engagement can benefit the customers and ease the transaction process.

Real estate technology also centralizes communication and other forms of customer data. This makes it easier for agents to access information when they need it, allowing them to respond quickly and confidently to queries and questions.

Communication is key in the real estate business and customers like to feel like they’re always supported through what can be a complicated and daunting life change. Having the ability to email, call and text along with sharing documents in a back office platform adds tremendous convenience for all parties involved.

Streamlines Logistics

There are many logistical elements to consider in each real estate transaction. Document tracking, signature collection, property inspections, file management, accounting and payments, legal compliance, etc.

A real estate tech stack can streamline all these logistics. This improves various areas like visibility, accessibility, communication, responsiveness, efficiency, and more. Overall, it eases all the steps in the property sale.

TotalBrokerage: An All-In-One Solution

At TotalBrokerage, we understand the importance of customer satisfaction for a successful brokerage business. A good real estate customer relationship requires agents to focus on communication and organization as these are the areas that impact process speed.

Our software is designed with both the agent and the customer in mind. We make it easy to upgrade your operations and provide exceptional service to your customers.

Our All-in-One Real Estate Brokerage Software Solution Features:

Lead Management, CRM, Marketing, Transaction Management, E-Signature, Commissions & Accounting, Reporting, Agent Onboarding, Human Resources, Intranet, API & Zapier, Auditing & History