5 Things Top Real Estate Brokers Do to Ensure Success

Want to know how to ensure your real estate brokerage becomes a success story? It’s not as hard as you might think. There are a few simple things you can do today to take your brokerage to the next level.

Below, we list five things to get you and your brokerage going in the right direction, upgrading you to real estate royalty in no time!

5 Things Real Estate Brokers Do To Boost Success

Recruit Top Quality Agents

Ever heard the phrase, “You’re only as strong as your weakest link?” Well, this is true for your brokerage.

Your agents are the core of your business, taking care of the important day-to-day operations. Having incompetent or inexperienced agents can affect your customer service, client satisfaction, productivity, complete transactions, and your bottom line.

To ensure that you provide the best to all your clients, hire only the best candidates to work for you. Beyond the hiring process, you should work to train your team so they are capable of providing a premium service.

Have A Proper Real Estate Tech Stack

Keeping up with evolving customer needs requires you to keep up with industry trends in technology. As more and more customers expect speedy service and convenience, the technology your brokerage uses must adapt.

Having a comprehensive tech stack like ours can streamline many of your brokerage’s functions including:

  • Transaction management
  • Document Library
  • E-Signing (SMS/Text Message & Email)
  • Communications
  • Customer relationship management
  • Accounting
  • Human resources

This can speed up various activities and boost your productivity and efficiency.

Lead Generation

Without any clients and properties, your brokerage cannot succeed or operate at all. And the only way to get customers is to make sure they know about you. This means you need to get your lead generation and marketing right.

Attract new customers and entice prospective ones with fantastic marketing campaigns via email, SMS, social media, and more. Our TotalBrokerage marketing features can help you do just that.

Time Management

Organizing your time well is key in real estate. There are numerous time constraints including sales, property inspection, closing, and other deadlines. Your agents must oversee or complete a host of tasks for a single property let alone multiple properties they manage.

To ensure they never forget a thing, each transaction, property, or client should have a dedicated file. This should include all important tasks and deadlines. A transaction management system can also include reminders for pending tasks and a comprehensive look at transaction progress.

Know The Industry In And Out

Lastly, you need to know all the ins and outs of the real estate industry. To do this, it’s important to keep tabs on what is trending or changing in the real estate brokerage industry.

What capabilities are other brokers looking for in their agents? What are the standard features to look for in a tech stack? Which techniques have become popular in lead generation? Knowing all these answers will help you stay relevant to your clients and learn how to attract more business.


Overall, what’s clear is that the most important thing is to have brokerage structures that support employee success and productivity and prioritize clients.

Contact us today to chat about a tech system that can do this and more for your brokerage.

Our All-in-One Real Estate Brokerage Software Solution Features:

Lead Management, CRM, Marketing, Transaction Management, E-Signature, Commissions & Accounting, Reporting, Agent Onboarding, Human Resources, Intranet, API & Zapier, Auditing & History