Why Do Brokers Need a Separate Back Office and Website?

Having a separate real estate back office from your company’s real estate website is a valuable approach to your website management and overall business organizational structure. A well-managed front end website is the consumer facing home of your real estate business. It is one of the first places buyers and sellers connect to you when considering your company for their business. Your back office is where you actually run the business.

So, read on to learn the difference between a real estate back office and a website and why they should be separate. We’ll also explain how you can use back office software to integrate your front of the house and back of the house of your business both seamlessly.

The Difference Between A Real Estate Back Office And A Real Estate Website

The back office of your real estate website is much like the back office of a physical real estate broker’s office space. It is where all the admin happens as well as all the support activities that make your website run smoothly. It’s the “under the hood” content of your website that visitors don’t see but that ensures they can interact with you, get help, complete transactions, and more.

In other words, the back office is all the behind-the-scenes tasks and the website is the face of your business that customers engage with.

Why Your Back Office And Website Should Be Separate

The simple reason why you should keep your brokerage’s back office and website separate is clarity. Your team needs to have a space where they can stay organized, track tasks, workflows, customers, transactions and more. These are tasks and information that are necessary for efficient real estate service but that your customers don’t necessarily need to see.

With a separate back office, you can manage all relevant transaction details easily and from one place. Back office software makes this management simple and supports your agents’ organization. Customers can just experience the polished final product without getting exposed to unnecessary extras.

On a technical level, having separate front and back office platforms makes it easier to upgrade software and deal with bugs and issues. Website downtime can hurt productivity and responsiveness so avoiding lengthy delays is always important when dealing with tech issues.

How To Integrate Your Back Office And Website Seamlessly

The best way to ensure your back office and website stay in tune is to use a real estate back office solution that does it all.

At TotalBrokerage, we offer a comprehensive back office platform with all the tools necessary to run your brokerage business plus API integration and Zapier just in case you have additional niche products that you wish to integrate into the work flow. This makes it easy to seamlessly tie in your back office and live website, keeping both organized and functioning smoothly at all times.

We also have an extensive list of constantly evolving rich features and capabilities that can support your entire brokerage in all ways.

Conclusion

Having a smooth-running and organized website is a basic need of any successful brokerage. Clients go to your website to view your services and get to know your firm and what it can do for them. With great back office software, you can keep everything organized and streamlined behind the scenes so that your website can function seamlessly too.

Contact us today and we’ll help you master your back office management without a hitch!

Our All-in-One Real Estate Brokerage Software Solution Features:

Lead Management, CRM, Marketing, Transaction Management, E-Signature, Commissions & Accounting, Reporting, Agent Onboarding, Human Resources, Intranet, API & Zapier, Auditing & History